GESTUREWork
PR & campaigns.
Immersive launches and campaigns for brands, from VR sales tools for Honeywell to fashion and retail experiences for River Island and Ted Baker.
01VR Ovation Select
This VR application was developed for Honeywell. The experience showcased the Ovation Select entertainment system, designed specifically for aviation. After a successful launch the VR experience was incorporated into Honeywell’s sales toolkit as it was proven to be an effective method for introducing prospective clients to the many features that distinguished Ovation Select from competing products.
02VR/AR Fashion Week
This simple VR game formed part of River Island’s publicity campaign for the launch of the Jean-Pierre Braganza collection. It was done in partnership with the British Fashion Council and Google Cardboard. It debuted during the Fashion Film showcase at London Fashion Week.
03Google Cardboard Treasure Hunt
Described by Google as being the first commercial use of Google Cardboard. This simple AR game asked users to collect jewels hidden within Ted Baker’s retail outlet. The game accompanied the reopening of Ted Baker’s flagship store on London’s Regent Street.